Molecular Vegetable is a campaign that promotes vegetarian eating. The campaign encourages the public to swap out at least one meal a week for a vegetarian alternative.
The best part about the campaign is that it is a positive outlook on vegetarianism.
A lot of people assume that vegetarian food is dull in taste and unsatisfying but it couldn’t be further from the truth!
The campaign shows what vitamins are in vegetarian food and what effects they have on the body. You may surprise yourself with what types of vegetables have the best nutrients in the world.
